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More sales. Lower cost per click.

Google Ads management for ecommerce that scores every search term for purchase intent, so your budget moves to the searches that sell. Owned by a named strategist.

+32%

Herschel Supply Co.: revenue, Search Ads

Proof from real Google Ads accounts.

Every figure is measured in the client’s own Google Ads account. Not modelled, not projected.

ROAS +99% Average uplift across Google Ads accounts
Lower cost per click 39% Across client accounts
Search terms scored 500m+ Every one scored for purchase intent
Impression share 83% of purchase-intent searches won

How can we help you today?

Intent-driven targeting

Optimise campaigns based on purchase intent, ensuring customers are shown the right products at the right time.

This means more relevant clicks and more conversions.

Granular SKU-level control

Our technology gives you full control at SKU level, enabling strategic budget allocation and steering Google’s bidding for each product.

This helps our clients only invest where it drives real impact, and saves time in the process.

Strategies tailored to you

From driving new customer acquisition to clearing seasonal inventory, we tailor campaign structure and targeting to your specific business objectives.

The Google Ads logo beside cards for Performance Max, Google Shopping and Search Ads

Google sees products. Bidnamic sees purchase intent.

Google’s automation optimises for Google’s goals, on Google’s data. Across Search, Shopping and Performance Max we rebuild your campaigns around the searches that lead to sales.

As a specialist Google Ads agency we work at SKU and search-term level, not campaign level, so your budget follows intent rather than volume, and you keep search-term visibility.

The same Google Ads account, run two ways

Run through an agency, your Google Ads account is managed at campaign level with Google’s standard tools. Run through Bidnamic, every search term is scored for purchase intent and a named strategist owns the account, so budget follows the searches that lead to sales.

Every Google Ads format that sells.

One strategy across the three formats that carry ecommerce revenue, with purchase intent deciding where the budget goes in each.

Shopping, Search and Performance Max

01 · Google Shopping

Win the product searches

Show the right products against the searches that convert. We score every term for purchase intent and steer spend towards the ones that lead to sales.

Google Shopping management →
02 · Search Ads

Capture typed intent

Reach shoppers already searching for what you sell. Purchase-intent insight from Shopping carries across into your Search keywords.

Talk to us about Search Ads →
03 · Performance Max

Take back control

Go beyond one catch-all campaign. Segmentation and better product signals decide where your Performance Max budget actually goes.

Performance Max optimisation →

A very successful journey starts with a plan.

01

Understand your goals: kick-off call

A call with a strategist to learn your business, your margins and what growth needs to look like.

02

Free account audit + diagnosis

Connect Google Ads read-only. We show exactly where your account is capping growth.

03

Tailored proposal for your strategy

A plan for your account, built around your products and goals, agreed with you before anything changes.

Not ready to get started yet? Try something for free.

Products for your Google Ads account

01 · Google CSS

Stop paying the 20%

Avoid Google’s hidden commission on Shopping clicks by running through our CSS at no cost.

Sign up for CSS →
02 · Uplift challenge

Sell the stock that never sells

Put your non-selling products in their own campaign, without touching what already works.

Join the Challenge →
03 · Visibility tracker

Find what you are missing

Monitor which competitors show up against your product terms, and where you never appear at all.

Track my ads visibility →

See what Google isn’t showing you.

A named strategist walks your account with you: what is capping growth, and what it would take to move it.

Get my free audit Read-only Google Ads access. About 30 seconds, no form to fill in. Prefer a human? Talk to our team

Frequently Asked Questions about Google Ads

What is Google Ads and how does it work for ecommerce businesses?
Google Ads is Google’s pay-per-click platform: your products or text ads enter an auction every time a shopper searches. For ecommerce, formats like Google Shopping and Performance Max put your product image, price and reviews directly into the results, in front of shoppers who are already looking to buy.
How does Bidnamic optimise Google Ads for ecommerce brands?
As a specialist Google Ads agency we work at SKU and search-term level rather than campaign level. We score every search term for purchase intent, then use your product data and campaign structure to steer Google’s bidding towards the terms that lead to sales. Every change is A/B tested against your live results, and a named strategist owns the account and talks you through what changed and why.
What is the difference between Google Shopping ads and Google Search ads?
Shopping ads show a product image, price and rating in a carousel at the top of the results, and your product feed is what triggers them. Search ads are keyword-targeted text ads that answer a typed query. Most profitable ecommerce accounts run both: Shopping for visual discovery, Search to capture high-intent keywords.
How can Performance Max campaigns improve my Google Ads results?
Performance Max pools Shopping, Search, Display and YouTube inventory into one automated campaign, and hands back very little search-term visibility. What you still control inside it is your product data and how the campaign is segmented, which is exactly what we work on. That makes structure matter more under Performance Max, not less.
Are Google Ads worth it for ecommerce brands with smaller budgets?
Yes, when campaigns are segmented by SKU and spend follows margin rather than volume. During your free audit we check whether your current spend and structure can support profitable scaling before you commit to anything.