Garmentory cut its CPA by 22%.

Steering spend by purchase intent across 400,000+ SKUs kept clicks and revenue level on 10% less ad spend.

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−22%

Cost per acquisition, year on year

Client: Garmentory
Sector: Designer fashion
Objective: Stop overbidding across 400,000+ SKUs
What we ran: Google Shopping

To be able to bid for each individual SKU strategically and without overbidding

Like many retailers, Garmentory was overbidding on a lot of their products. With a huge catalogue of over 400,000 SKUs, Garmentory found it easier to group bid. They needed a high frequency, dynamic bid management solution that would ensure they were always in the sweet spot of bidding for every single SKU.

Garmentory’s USP provides each designer with equal opportunities for visibility on their website. In turn, Garmentory requires a lot of visibility on Google Shopping, placing them at risk of overspending on the platform. As such, Garmentory needed an automated solution to help them hit the sweet spot between profitability and visibility.

A table set with sliced papaya, orange and dried apple between two candles

Illustration: a Google search for SKU-level search terms above Garmentory’s category page

Specialist support combined with a strategy to leverage purchase intent

Our machine learning platform determines the purchase intent for the search terms associated with each SKU, automatically increasing, reducing or maintaining the CPC to improve profitability and cut wasted ad spend. Our technology runs 24/7, taking advantage of unexpected influx in purchase ready traffic.

But we're not all technology: each retailer has an assigned Client Success Manager and Data Analyst Client Success team with weekly calls to ensure everything is running smoothly and to offer advice on best practices.

Garmentory decreased CPA by 22% using Bidnamic’s purchase intent engine

Ad spend −10% Year on year

Click-through rate +11% Year on year

Conversion rate +15% Year on year

Our unique purchase intent model, combined with machine learning, has allowed us to use Garmentory’s budget more efficiently. We have maintained the same number of clicks and revenue, but we’ve done it while reducing ad spend by 10% year-on-year.

The CPA has decreased by 22%, which has been achieved by increasing the CTR and conversion rate by 11% and 15% year-on-year.

We offer great prices to our customers so we needed a solution that generates a very high ROAS. Bidnamic consistently delivers this for Garmentory – often 15x or more – as well as insights from a very innovative team.

Sunil Gowda Co-Founder & CEO

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