Bidnamic
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Grow Shopping revenue, not spend.

Google Shopping ads management that scores every search term for purchase intent and steers spend towards the searches that lead to sales. Owned by a named strategist.

+526%

Rab: revenue, year on year

Proof from real Google Shopping accounts.

Every figure is measured in the client’s own Google Ads account. Not modelled, not projected.

ROAS on slow-moving stock +62% LD Mountain Centre, April–August 2024 vs 2023
Search terms scored 500m+ Every one scored for purchase intent
Shopping spend optimised £1bn+ Steered towards the searches that lead to sales
Impression share 83% of purchase-intent searches won

What gives our clients the edge over their competitors?

SKU-level ROAS targeting

Broad product groups treat every item the same. Our technology sets a ROAS target for every SKU and steers Google’s bidding towards it, helping you get the most out of your entire catalogue.

Intent-informed targeting

We know how important purchase intent is. We match intent to each search, meeting customers at the most opportune time.

Full budget visibility

Our reporting system gives you total visibility on where your budget goes and what revenue it generates, taking out the guesswork when it comes to campaign management.

A Google Shopping search for a black Herschel backpack, with the listing marked By Bidnamic ahead of a competitor's

Google sees products. Bidnamic sees purchase intent.

Google’s automation optimises for Google’s goals, on Google’s data. We rebuild your campaigns around the searches that lead to sales, and you keep search-term visibility.

Same product, same price, same photo. Left to Google’s automation the title only matches broad searches. Through Bidnamic it wins the converting search, then earns its position.

Your listing on “waterproof hiking boots”

Run through Bidnamic, the same product is listed as “Men’s Waterproof Leather Hiking Boot, Brown” and takes first place in the Shopping row. Left to Google’s automation it is listed as “Boot 4402 Brown” and sits eighth, where ready-to-buy shoppers never see it.

What our Google Shopping clients say

Bidnamic’s machine learning platform has helped us to grow revenue and conversions and boosted our digital presence.

Abbie Holt Digital Marketing Manager, Rab

We’ve seen impressive growth in revenue and ad spend efficiency. Bidnamic’s flexible approach and data-driven strategies have been instrumental in helping us scale our business.

Keelan Oxmien Director of Digital Marketing, Herschel Supply Co.

Bidnamic’s feed optimisation provided essential structure, resulting in stronger performance and improved efficiency overall.

Andrew Hinton Paid Search Manager, Huel

See case studies →

A very successful journey starts with a plan.

01

Understand your goals: kick-off call

A call with a strategist to learn your business, your margins and what growth needs to look like.

02

Free account audit + diagnosis

Connect Google Ads read-only. We show exactly where Shopping is capping your growth.

03

Tailored proposal for your strategy

A plan for your account, built around your products and goals, agreed with you before anything changes.

Not ready to get started yet? Try something for free.

Products for your Google Shopping account

01 · Google CSS

Stop paying the 20%

Avoid Google’s hidden commission on Shopping clicks by running through our CSS at no cost.

Sign up for CSS →
02 · Uplift challenge

Sell the stock that never sells

Put your non-selling products in their own campaign, without touching what already works.

Join the Challenge →
03 · Visibility tracker

Find what you are missing

Monitor which competitors show up against your product terms, and where you never appear at all.

Track my ads visibility →

See what Google isn’t showing you.

A named strategist walks your account with you: what is capping growth, and what it would take to move it.

Get my free audit Read-only Google Ads access. About 30 seconds, no form to fill in. Prefer a human? Talk to our team

Frequently Asked Questions about Google Shopping

What does Google Shopping ads management actually include?
Your product data, your campaign structure, and the bidding that sits on top of them. We score every search term for purchase intent and rebuild campaigns around the ones that lead to sales, then A/B test every change against your live results. A named strategist owns the account and talks you through what changed and why.
How is your Google Shopping ads management different from my current agency?
Most agencies work at campaign level, on the same tools Google gives everyone. We work at SKU and search-term level with our own technology, and every change is A/B tested against your live results rather than reported to you as best practice. A named strategist owns your account and can tell you why each decision was made.
Isn’t Performance Max supposed to handle all this?
Performance Max optimises for Google’s goals using Google’s data, and hands back very little search-term visibility. What you still control inside it is your product data and your campaign structure, which is exactly what we work on. That makes it matter more under Performance Max, not less.
Do I keep control of my Google Shopping account?
Yes. The Google Ads account, the data and the decisions stay yours. We never apply one strategy across everything, and your strategist talks you through what changed and why.
How quickly could we switch over to a Bidnamic managed Google Shopping account?
It depends on your account and the products we run, so we set out the timeline with you in your tailored proposal after the free audit. Once you are live, the first A/B tests report shortly after, and results compound from there as spend keeps shifting towards the searches that lead to sales.
What does a free audit from Bidnamic actually involve?
We get read-only access to your Google Ads account. We cannot change anything, and you can revoke that access straight away. There are no long forms to fill in. We aim to come back within one working day with what is capping your growth, including whether Google’s 20% CSS commission is eating your bids.
Will getting an audit from Bidnamic affect my website in any way?
No. The audit is read-only, so nothing changes anywhere: not your website, not your ads, not your search rankings, not your traffic. We only read what is already in your account and report back on it.