Feed optimisation. Sell more of what you already stock.
Google only matches products it understands. We enrich every SKU and rewrite every title around what your shoppers actually type and a named strategist owns the account.
Feed optimisation: average ROAS uplift
The proof is in the pudding.
Clients running our feed optimisation see uplift across the portfolio, not on one hero product. Each figure below says what it covers.
The right tools to achieve results
Feed Enrichment
All the attributes automatically populated for all your existing catalogue and new product releases, with 98% data accuracy - all done in minutes.
Product Title Optimisation
We know what your customers are searching for, giving your product attributes visibility, clicks and sales.
A/B Testing Framework
We validate our hypothesis by tracking changes in your Google Ads results that are directly attributable to feed optimisation and make sure they make a real difference to your campaigns.
Same product. Found by more shoppers.
We rewrite what Google is told about every SKU: technology that reads your whole catalogue, and a strategist who owns the decisions in it.
Your listing on “waterproof hiking boots”
As your feed sends it, the product is listed as “Boot 4402 Brown” and sits eighth in the Shopping row, where ready-to-buy shoppers never see it. After optimisation the same product is listed as “Men’s Waterproof Leather Hiking Boot, Brown” and takes first place.
Same product, same price, same photo. Four attributes added to the title, so it becomes eligible for the search in the first place, then earns its position.
Testimonials from our feed optimisation clients
Andrew Hinton Paid Search Manager, Huel
Keelan Oxmien Director of Digital Marketing, Herschel Supply Co.
Abbie Holt Digital Marketing Manager, Rab
A very successful journey starts with a plan.
Understand your goals: kick-off call
A call with a strategist to learn your business, your margins and what growth needs to look like.
Free account audit + diagnosis
Connect Google Ads and Merchant Center read-only. We show exactly where your feed is capping growth, and which products earn nothing.
Tailored proposal for your strategy
A plan for your account, built around your products and goals, agreed with you before anything changes.
Commitment can be hard. Want to try our products?
Products for your Google Ads account
Stop paying the 20%
Avoid Google’s hidden commission on Shopping clicks by running through our CSS at no cost.
Check my eligibility →Sell the stock that never sells
Put your non-selling products in their own campaign, without touching what already works.
Join the Challenge →Find what you are missing
Monitor which competitors show up against your product terms, and where you never appear at all.
Track my visibility →See what your feed is costing you.
A free audit on your own account, read-only. We aim to come back within one working day with the products earning nothing and the reason for each.