Take control of Performance Max.
Performance Max management that segments your catalogue by purchase intent, so you can see where the budget goes and what it earns. Owned by a named strategist.
Aussie Sock Shop: revenue, Nov 2024 vs 2023, Performance Max + Shopping
The data behind every segment.
Segmentation is only as good as the intent data behind it. These are the accounts and the search terms it comes from.
Performance Max hides the detail. We put it back.
Performance Max pools Shopping, Search, Display and YouTube into one automated campaign and reports it back as a single line. You cannot steer what you cannot see.
We split it into segments you choose, so spend and reporting follow the objective for each part of the catalogue, including the products a single catch-all campaign leaves invisible.
One campaign, or segments you choose
With Performance Max in control, the whole catalogue sits in one campaign with a single budget, run on campaign-level levers and Google’s own defaults. With you in complete control, the catalogue is split into segments you choose (best sellers, new lines and clearance), each with its own budget, running to its own objective.
Campaign-level levers and Google’s own defaults.
Each part of the catalogue runs to its own objective.
Three things a catch‑all campaign cannot do.
Advanced segmentation is what turns one opaque campaign into decisions you can actually make.
Segmentation, visibility and the long tail
Match each part of the catalogue to its objective
Best sellers, new lines and clearance do not want the same strategy. Segments let each one run to its own goal instead of averaging into one.
See where the budget actually goes
Granular segments make spend legible, so you can move it deliberately rather than trusting one aggregate number.
Sell the products PMax ignores
Left alone, Performance Max concentrates on proven winners and the rest of the catalogue stays invisible. Segmenting the quiet SKUs gives them their own budget and their own chance.
A very successful journey starts with a plan.
Understand your goals: kick-off call
A call with a strategist to learn your business, your margins and what growth needs to look like.
Free account audit + diagnosis
Connect Google Ads read-only. We show exactly what your current campaign is hiding.
Tailored proposal for your strategy
A plan for your account, built around your products and goals, agreed with you before anything changes.
Not ready to get started yet? Try something for free.
Products for your Google Ads account
Stop paying the 20%
Avoid Google’s hidden commission on Shopping clicks by running through our CSS at no cost.
Sign up for CSS →Sell the stock that never sells
Put your non-selling products in their own campaign, without touching what already works.
Join the Challenge →Find what you are missing
Monitor which competitors show up against your product terms, and where you never appear at all.
Track my ads visibility →See what Performance Max isn’t showing you.
A named strategist walks your account with you: what is capping growth, and what it would take to move it.