An incremental Shopping campaign found buyers for the products Performance Max was ignoring, running alongside it.
ROAS on slow-moving stock, April–August 2024 vs 2023
LD Mountain Centre faced a common challenge: Performance Max campaigns heavily favour bestselling products, causing a significant portion of inventory to underperform.
The client needed a strategy to increase visibility for slow-moving products without compromising the success of their top sellers or inflating costs. LD Mountain Centre also wanted to carry on with their current Performance Max management and run a solution alongside.
Our machine learning platform optimised LD Mountain Centre’s Google Shopping campaigns, focusing on slow-moving inventory. We implemented SKU-level bidding based on purchase intent to identify opportunities for underperforming products, increasing visibility.
By carefully targeting these “no-click” items being ignored by Performance Max (which ran independently alongside what we were doing, and not managed by us) campaigns, we ensured that the entire product catalogue was pulling its weight.
LD Mountain Centre achieved remarkable growth by tapping into the potential of slow-moving products through targeted incremental Google Shopping campaigns.
Comparing April to August 2024 with the same period in 2023, ROAS for previously underperforming items skyrocketed by 62%, while overall campaign costs dropped by 36%. Total revenue climbed by 4%, showing the power of a well-rounded product strategy.
Conversion rates rose by 29% across their full catalogue, all while experiencing a 14% decrease in CPC, saving precious ad budget.
Due to the success of the (previously) overlooked products, LD Mountain Centre felt confident in giving us the whole inventory: we now manage all Google Ads associated with LD Mountain Centre and have expanded into Search Ads and Bing Ads.
We've seen remarkable improvements in our ROAS and overall campaign efficiency working with Bidnamic. Previously overlooked inventory is no longer collecting dust on the shelf!
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