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Performance Max case studies

Boden and Aussie Sock Shop: what was capping their Performance Max, what we changed, and the numbers that moved.

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Case studies

Boden 50–60%Higher new customer rate vs non-brand PMax Search-term control broke PMax's new customer ceiling, so non-brand could scale. Read case study → Boden case studyAussie Sock Shop +100%Revenue Revenue doubled in November 2024 vs 2023, with clicks up 150% and impressions up 65%. Read case study → Aussie Sock Shop case study

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