Boden unlocked new customer growth on Google.

Performance Max could target new customers. What it couldn’t do was push the rate any higher.

100%

Of new customer acquisition now run with Bidnamic

Case study

Boden x Bidnamic Jack Flood Senior Paid Media Manager

Performance Max hit a ceiling

Leaning on Performance Max, with limited visibility of the underlying data.
New customer rate hit a ceiling. Performance Max could go after new customers, it just couldn’t lift the rate any further.
Non-brand investment couldn’t scale. With the rate capped, more budget couldn’t be justified.

Structured search term segmentation. Spend directed at the terms most likely to bring in someone new.
Control across customer segments, so new and returning demand can be funded differently.

A 50-60% higher new customer rate than the Performance Max non-brand campaigns it ran against, enough to move budget across with confidence.

Boden has now entrusted the entirety of its new customer acquisition to Bidnamic.

A shared focus on incrementality, and data showing stronger new customer uplift and mix.

A named strategist walks your account with you: what is capping growth, and what it would take to move it.

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