Go Places grows exponentially during global pandemic; experiences “best month ever” with machine learning, human thinking

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Go Places grows exponentially during global pandemic; experiences “best month ever” with machine learning, human thinking

Impact in Numbers

  • 121% Revenue increase
  • 30% Conversion rate increase
  • 24% Decrease in CPA

The scoop

With over 50 years of experience, Go Places continues to thrive online

Go Places is one of the first specialist online retailers in the UK having offered quality luggage pieces since 1969. Over half a century later, the specialist continues to provide designer luggage to jetsetters across the British Isles.

Equipping their online store with quality tools like Shopify’s ecommerce platform, Go Places is serious about the service they provide. Priding themselves with a high quality shopping experience, Go Places received a Platinum Trusted Service Award from Feefo.

Purveyors of quality products, it’s essential to Go Places that the quality of their service matches, endeavouring to give a personalised experience with that all important human touch.

Go Places grows exponentially during global pandemic; experiences “best month ever” with machine learning, human thinking

The challenge

Go Places had hit a glass ceiling in performance managing bids manually

While the specialists were finding success manually managing their Google Shopping campaigns, the team at Go Places felt the platform still held more opportunity for growth.

Yet, the market for luggage and accessories is already heavily saturated and gaining visibility and volume in a profitable way has become a difficult task, especially for retailers operating with manual bid management.

A global pandemic shutting down national and international travel was the cherry on top of the challenges facing Go Places. If Go Places were to survive travel bans and continue to grow their business, they would need a solution capable of recognising high purchase intent.

Bidnamic have not only driven good results in a seriously challenging market but have offered a great deal of ‘hand-holding’ through this time, so on a personal level they’re also so great to work with.

Jane Carlin

Director

The solution

Bidnamic’s machine learning, human thinking takes the weight off your shoulders

Bidnamic’s technology is able to categorise search term purchase intent into three main categories using real-time and historical data like CTR and CR. Our most recent in-house development, Targeted Search Terms, identifies extreme outliers and bids more aggressively for high-converting search terms.

What’s more, Bidnamic makes it possible to analyse performance data and action a new CPC for every single SKU in your catalogue - no more using broad averages and general calculations. Our granular automation determines the “bidding sweet spot” for each SKU and adjusts the CPC accordingly - a process which takes place as often as necessary.

Bidnamic clientele also receive machine learning with a human touch. Each week catch-up calls are scheduled with your dedicated Customer Success Manager and Data Analyst to discuss account goals and performance, and to provide any advice for your Google Shopping strategy and beyond.

Go Places grows exponentially during global pandemic; experiences “best month ever” with machine learning, human thinking
Go Places grows exponentially during global pandemic; experiences “best month ever” with machine learning, human thinking

The results

Go Places goes the distance, achieving Google Shopping goals and then some

Despite onboarding with Bidnamic just months prior to a global pandemic that brought local and international travel to a standstill, Go Places have witnessed continued success. 

Year on year, their conversions via Google Shopping have surged to 178%, revenue has increased by 121%, and ROAS has grown 5%. What’s more, Go Places were able to develop their impressions, having grown 114%, with an increased impression share of 29%.

With help from Bidnamic’s machine learning, human thinking approach, Go Places have been able to achieve their goals of growth, visibility and profitability on Google Shopping. Go Places even recorded their greatest month ever in terms of volume and ROAS.

Commenting on our dedicated team and their close management style, Go Places renewed their contract with Bidnamic as their Google Shopping management provider.

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