Tracking & analytics

The shortcomings of Google Analytics 4 conversion tracking and how to fix them

Should I advertise low-value products on Google Shopping?

How your gateway products can grow your AOV and profitability

Referral exclusions in Google Analytics 4 and how to apply them

Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Is your revenue tracking correct on Google Shopping?

Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.

What is remarketing and how can I use it?

It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.