Tracking & analytics

Referral exclusions in Google Analytics for accurate attribution

Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Attribution models and purchase intent: which is right for you?

Whether it's boosting brand awareness or ramping up ROAS, choose the right attribution model for your goals and fill out your purchase intent funnel.

Is your revenue tracking correct on Google Shopping?

Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.

What is remarketing and how can I use it?

It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.