Success blockers

The 3 barriers to Google Shopping success

Google Shopping can be a highly effective PPC platform if used correctly. Read about the three main barriers to Shopping success here.

How website speed affects your conversion rates

Your website loading speed could be hindering your conversion rates. We conducted some of our own research and found that for every second the site loads faster, the conversion rate improves by 17%.

Google to suspend merchants displaying inconsistent prices

Google will introduce sanctions for retailers whose products display a greater price at checkout than they’re advertised for on Google Shopping.

How does stock availability affect conversion rate?

How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.