SKU-level bidding

Google provide advertisers with more data in a rollback of past restrictions

Having restricted data in September 2020, Google is giving some of it back to advertisers.

Making the most of search trend spikes

Trends come and go at a rapid pace, and keeping track can be difficult. See how automation can help you get the most out of search trends.

The 3 barriers to Google Shopping success

Google Shopping can be a highly effective PPC platform if used correctly. Read about the three main barriers to Shopping success here.

How to stop irrelevant ad clicks using purchase intent

Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.

How to use custom labels in Google Shopping campaigns

How can custom labels in Google Shopping optimise your ad campaigns?