Finding your customer identification number (CID), also known as your Google Ads ID, is an easy process. Your CID number can be used to identify each ad in your Google Ads account. Google will usually ask for your CID when you contact support, so it can be a handy thing to have.
At Bidnamic we ask our potential clients to provide us with their CID to gain access to their Google Shopping data. We then use this data for an audit to determine how good of a fit a client would be for our technology.
You can find your CID in both Google Ads and the Merchant Center.
How do I find my CID on Google Ads?
Having logged into your Google Ads account, take a look at the top right of the navigational bar on the main overview page.
Click on the ‘help’ icon, (1), and then you’ll find your CID at the bottom of the popup (2).
If you’re logged into a Manager account, take a look at the top right of the page where you’ll see your CID above the email address associated with the account (3).
How do I find my CID on the Merchant Center?
From the main page of your Merchant Center account, your CID will be visible in the top right corner of the page (4).
What happens next?
Once we receive the CID from you, we can access your Google AdWords account, allowing us to run a data analysis to better understand your SKU performance and search term data.
From there, we can put together a personalised presentation to show how we could best optimise your Shopping channel, and how well we predict our machine learning technology will perform for you.
Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.