Attribution models on Google Ads and GA4: which is right for you?
Read more >What are they? How do I choose the best one for me? Read the tell-all guide here
Should I advertize low-value products on Google Shopping?
Read more >How your gateway products can grow your AOV and profitability
Referral exclusions in Google Analytics 4 and how to apply them
Read more >Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic
A cautionary tale of under-tracking conversion value
Read more >Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
Is your revenue tracking correct on Google Shopping?
Read more >Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.