What you need to know about Google’s Performance Max campaigns
Read more >Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
How to migrate from Universal Analytics to Google Analytics 4
Read more >With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4
How to attract deal-seekers: A Merchant Center guide
Read more >Discover how on-sale custom labels can help get your products in front of deal-seekers.
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
What is Google Express?
Read more >Google Express, formally known as Google Shopping Express, was a marketplace set to rival Amazon.
Adding structured data to product web pages for rich results
Read more >With structured data your products could be shown in rich text results on Google, boosting your visibility
Price comparisons get an upgrade in Google Shopping
Read more >Check out the new price comparison features currently being trialled in the US for Google Shopping, and what impact they'll have on retailers.
Google is phasing out third-party cookies in Chrome
Read more >As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising