Google updates

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

How to migrate from Universal Analytics to Google Analytics 4

With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4

How to attract deal-seekers: A Merchant Center guide

Discover how on-sale custom labels can help get your products in front of deal-seekers.

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!

What is Google Express?

Google Express, formally known as Google Shopping Express, was a marketplace set to rival Amazon.

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility

Price comparisons get an upgrade in Google Shopping

Check out the new price comparison features currently being trialled in the US for Google Shopping, and what impact they'll have on retailers.

Google is phasing out third-party cookies in Chrome

As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising