Insight Cordless Lighting boosts conversions by 153% YoY using Bidnamic’s automated platform
153% Conversion increase
Rhino Hitch is the best at what they do: their in-house manufacturing process ensures high quality, and they’re confident that what they craft makes truck owners' lives easier.
Located in Salt Lake City, Utah, Rhino Hitch provides truck owners with quality products that last a lifetime. From the process of cutting their parts and product assembly to boxing and shipping, Rhino Hitch takes pride in making sure they know everything about their products, positioning them as a highly reputable business in the world of truck hitches.
Before working with us here at Bidnamic, Rhino Hitch was struggling to extract value from Google Shopping. They found the platform to be difficult to use and implement successfully, leading to them making negligible profit from the channel.
The truck hitch business needed help to turn their Shopping channel into something that would help serve their business and drive profit, seeking an automated solution for time-intensive Google Shopping management.
Rhino Hitch wanted a solution that would take the stress of manual bidding and Google Shopping management off their shoulders. Their marketing agency, Client Near Me, decided to put their trust in Bidnamic’s machine learning platform to improve the profitability of their Google Shopping channel.
Bidnamic’s technology provides sophisticated bid management for our clients, enabling us to focus on other areas of concern.
Bidnamic’s technology uses Targeted Search Terms (TSTs) alongside SKU-level bidding to increase visibility on the shopping carousel while maintaining ROAS. Our platform bids aggressively on search queries with high purchase intent using real-time data, collected 24/7.
This enables us to fully automated the time-intensive tasks of bid management, so our clients able can concentrate on other aspects of their businesses. It allows our bidding to react to any market fluctuations, helping our clients make the most out of surging search trends as soon as they happen.
On top of all that, Bidnamic’s Customer Success team is available anytime to answer questions related to our clients’ PPC campaigns. The team schedule weekly consultations to gather information about the intricate details of a business, and use this information to inform and optimise campaigns.
Burhan, the owner of Rhino Hitch’s marketing agency Clients Near Me, worked in close collaboration with Bidnamic to optimise campaigns and increase revenue. The client was happy to put their trust in our technology, and in doing so achieved brilliant results.
Since joining Bidnamic in May of 2020, Rhino Hitch has experienced a 307% increase in revenue and has seen a 43% increase in ROAS, both YoY.
Alongside this, ad impressions have increased by 94% and have seen a 126% increase in clicks YoY. Our machine learning platform has been able to increase visibility on the Google Shopping carousel, and attract interested shoppers with high purchase intent, in turn helping to increase revenue for Rhino Hitch.