Specialist medical supplier needed a solution to manage their huge catalogue of products on Google Shopping

Bidnamic Icon
Medisave increases revenue by 71% using Bidnamic's SKU level bidding solution : Bidnamic

Impact in Numbers

  • 31% ROAS growth
  • 71% Revenue growth
  • 31% CPC reduction

The Scoop

Specialist medical supplier with a huge catalogue of products

Founded in 1999, Medisave supplies a huge range of medical & nursing equipment. With a growing international presence, they operate in 16 countries worldwide. Their warehouse houses thousands of product lines.

They joined Bidnamic in October 2019 and we have enjoyed a brilliant partnership and seen some great results.

Medisave increases revenue by 71% using Bidnamic's SKU level bidding solution : Bidnamic

The Challenge

Managing a large amount of SKUs is time-consuming

Previous to partnering with Bidnamic, Medisave was using a manual approach to manage over 20K SKUs on Google Shopping, which was proving to be time consuming and unprofitable.

Managing this amount of SKUs can take a huge chunk of time, especially when trying to implement a granular approach and keeping it up to date to reflect changes in trends or price.

Like most retailers managing Google Shopping manually, they had to use group bidding, however, this has its limitations and often creates overbidding and an unprofitable campaign.

With a catalogue of over 20k product lines, some so specialised that item would only be bought once a month and others selling thousands a day, it was becoming impossible to have a functioning and effective shopping campaigns done by hand. Thanks to Bidnamic, all lines are fully automated and optimised, freeing up my time to focus on SEO, website design and other channels of marketing.

Max Wright

Max Wright

Media Representative

The Solution

Medisave needed an automated solution to handle its huge catalogue of products on Google Shopping

Medisave needed a fully managed, automated solution that reacts to trends on a 24/7 basis to handle their large volume of SKUs and save time so they could concentrate on other important channels. 

We incorporated a machine learning approach to Google Shopping that would be able to handle the large volume and react immediately to trend or price changes.

Medisave increases revenue by 71% using Bidnamic's SKU level bidding solution : Bidnamic
Medisave increases revenue by 71% using Bidnamic's SKU level bidding solution : Bidnamic

The Results

Bidnamic’s 24/7 automated solution increased ROAS by 31% YoY

Since the launch with Bidnamic just 3 months ago, Medisave has increased their YoY revenue by 71% and their average cost per click has decreased by 31%.

Our machine learning solution is cost-effective and has saved valuable time for Medisave so they can concentrate on other areas of the business with the confidence that we are able to deliver strong results month on month.

Medisave has seen some great success and 2021 is set to be another brilliant year of results.

Book a call and chat with our Google Shopping specialists

Book a call

What’s limiting your performance?

Profitability

Each sale costing too much?

How we can help

Growth

Not enough revenue growth?

How we can help

Time

Too time intensive to manage?

How we can help