Clothing & accessories case studies
7 brands, from Boden to Garmentory: what was capping their Google campaigns, what we changed, and the numbers that moved.
Case studies
Boden 50–60%Higher new customer rate vs non-brand PMax Search-term control broke PMax's new customer ceiling, so non-brand could scale. Read case study → 

+34%ROAS ROAS up 34% and CPC down 20% year on year after leaving Smart Shopping. Read case study → 
Aussie Sock Shop +100%Revenue Revenue doubled in November 2024 vs 2023, with clicks up 150% and impressions up 65%. Read case study → 

+661%Revenue YoY Revenue up 661% year on year on Google Shopping, with 457% more clicks. Read case study → 

+365%Revenue Left Smart Shopping for SKU-level data, and grew enough to move to a bigger warehouse. Read case study → 
Lounge +344%Revenue Real-time data pushed its best sellers through a National Underwear Day sale. Read case study → 
Garmentory −22%CPA YoY Kept clicks and revenue level on 10% less ad spend, year on year. Read case study → 










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