Cox Motor Parts raced past the competition with a 24% decrease in CPA

The challenge

Google Shopping was too time-consuming to manage in-house

Cox Motor Parts had been managing their Google Shopping campaigns in-house. With all of the day-to-day tasks of car parts trading, they were struggling to find the time needed to allocate to the channel to make it as profitable as possible.

The client needed an automated solution that would set bids based on an individual SKU level, allowing them to get the best visibility on the carousel for the best CPC.

The solution

An automated solution to save time and improve campaign performance

Bidnamic’s machine learning platform is fully automated and responds in real-time to fluctuations in search traffic. By setting bids for each SKU in our clients’ catalogue, we can make sure Shopping ads appear for the right target audience at the right time, improving conversion rate and profitability.

Since our technology is fully automated, the time-consuming aspect of bid management is taken away, leaving our clients with more time to spend on other parts of their business.

Coupling our automation capabilities with our human touch approach, clients have regular meetings to discuss performance and what can be done to improve further.

The results

The car part supplier soared with a 56% increase in revenue

Cox Motor Parts’ main issue was allocating time to Google Shopping while improving profitability. With our technology, conversions have increased by 56% and revenue by 47%. Thanks to our automated bidding approach, the client could focus on their business while our technology worked away in the background to improve campaign performance.

Visibility has increased with an 11% rise in clicks, and CPA decreased by 24%. We managed to improve visibility on Google Shopping while saving our client money which can then be reallocated to other parts of the business.