Optimisation hub

Master your ecommerce performance

PPC, or 'pay-per-click', is a type of digital marketing which involves advertisers paying a fee each time one of their ads is clicked.

Charley Panther · 9 July 2021

The difference between out of stock, pre-order and backorder availability values in Google Merchant Center.

Harrie-Anna Wormald · 25 June 2021

A step-by-step guide to verifying your ecommerce store by claiming a Shopify URL in Google Merchant Center.

Harrie-Anna Wormald · 25 June 2021

How to write product titles and descriptions that convert on Google Shopping.

Ethan Parker · 18 June 2021

Pricing is a strong predictor of conversion rate. See how pricing decisions affect retailer performance.

Olivia MacCunn · 12 March 2021

What Business Insider's investigation into Revenue Sharing Agreements between Google and adtech platforms revealed.

Liam Patterson · 2 January 2021

Three strategies for running Facebook Ads alongside Google Ads to extend reach and reinforce performance across both channels.

Olivia MacCunn · 1 January 2021

Slow load times drive shoppers away. Learn how site speed impacts conversion and what to prioritise for improvement.

Tess Werling · 31 December 2020

Bidnamic's research into how stock availability affects conversion rate, and how to use it in your strategy.

Dr Ingvar Kraatz · 29 December 2020

An important step in optimisation: how to structure your Google Shopping campaigns effectively.

Olivia MacCunn · 24 December 2020

How Google Shopping campaigns differ from Shopping ads, how they work, and how they benefit your business.

Olivia MacCunn · 22 December 2020

Custom labels help organise Google Shopping campaigns by attribute, supporting better optimisation.

Dr Ingvar Kraatz · 20 December 2020

Brands mastering their ecommerce

A named strategist walks your account with you: what is capping growth, and what it would take to move it.

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