Optimisation hub

Master your ecommerce performance

A complete guide to Performance Max campaigns, including setup, optimisation tips and best practices.

Olivia MacCunn · 15 August 2023

Improve conversion tracking accuracy on Shopify with enhanced conversions for Google Ads.

Tom Cross · 3 August 2023

Structured data helps Google understand your store and products better, improving visibility for interested shoppers.

Tom Cross · 3 August 2023

Step-by-step instructions for implementing GA4 tracking on your Shopify store.

Tom Cross · 3 August 2023

Learn how feed optimisation for Shopify improves visibility on Google Shopping and boosts organic search performance for ecommerce retailers.

Tom Cross · 3 August 2023

How to connect Shopify with Google Ads and Google Shopping to put your products in front of more shoppers.

Tom Cross · 3 August 2023

Answers to the most commonly asked questions about the Google Shopping channel.

Olivia MacCunn · 2 August 2023

Google Shopping is complex to manage. Here's a guide through the different management options available.

Olivia MacCunn · 3 July 2023

Why bidding more for low-value items on Google Shopping can pay off, based on average order value research.

Katherine Rust · 23 March 2023

How to use the price competitiveness report to track competitor pricing and adjust your strategy.

Tom Cross · 15 March 2023

Top tips for getting the most out of your Performance Max campaigns.

Tom Cross · 8 March 2023

How to find and exclude referral domains in GA4 to remove unwanted traffic sources from your reports.

Tom Cross · 28 February 2023

Brands mastering their ecommerce

A named strategist walks your account with you: what is capping growth, and what it would take to move it.

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