Campaign Strategy

What is the ideal Google Shopping budget?

Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.

All about the price competitiveness report in Google Merchant Center

Understand the competition's pricing strategy to better inform your own and dominate your industry

Referral exclusions in Google Analytics for accurate attribution

Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic

2023 Google Shopping Trends Report

Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

What is Smart Bidding?

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

Utilizing Performance Max alongside Bidnamic campaigns

Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximize visibility

Things to know when you change your Google Merchant Center feed

Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds