Get the 2025 Trend Report
Download the insights used by leading apparel retailers to optimise smarter

Retailers value our holistic and strategic approach to mastering the real problems holding ecommerce brands back.
In the last 18 months, the fashion ecommerce landscape has changed fast:
Google Ads CPCs are rising, putting pressure on already tight margins

If you're relying on yesterday's strategies, you're already behind.
This report uncovers what the top 5% of retailers are doing differently
to stay competitive, efficient, and profitable—even in the face of rising costs.
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Where shopper demand is really shifting—and how to respond
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How to reduce wasted ad spend by identifying underperforming SKUs
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Why brands using Performance Max need better visibility, not bigger budgets
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Tactics for cutting CPCs and boosting ROAS without overhauling your strategy
If you're managing a product catalogue and want to
do more with your budget, this is for you.

We analysed:
• 2,000+ Google Ads accounts
• 8 million SKUs
• £300M+ in fashion retail ad spend
Across the board, we found that brands succeeding in 2025 have one thing in common: Smarter optimisation, not bigger budgets.

