Our technology

Performance Max vs Bidnamic

Check out how Bidnamic's technology platform compares to Google's latest automation, Performance Max.

Bidnamic’s intent structure and all about our Targeted Search Terms technology

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

How does a CSS affect your performance on Google Shopping?

What is CSS and how could it help my Google Shopping performance? Data Analyst Jak reveals all.

Video: Bidnamic's Performance Calculator | Benchmark your performance

In this video, Alun introduces our campaign benchmarking tool for Google Shopping.

What is Smart Bidding?

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

How to stop irrelevant ad clicks using purchase intent

Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.

Targeting search terms in Google Shopping campaigns

If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.

When to use Google Smart Shopping

Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.