Insights

Should I advertize low-value products on Google Shopping?

How your gateway products can grow your AOV and profitability

2023 Google Shopping Trends Report

Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now

How the switch to Performance Max affected Google text ads

Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

How does a CSS affect your performance on Google Shopping?

What is CSS and how could it help my Google Shopping performance? Data Analyst Jak reveals all.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

What is Smart Bidding?

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

Things to know when you change your Google Merchant Center feed

Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds

Using device bid modifiers and dayparting in your Google Shopping campaigns

Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!