Home > Resources > Insights
Video: What's Love (Island) got to do with it?
Like it or loathe it, Love Island could be your key to sales this season
Video: Everything you need to know about Performance Max
In this video we'll delve into the details of Performance Max and shed some light on this offering from Google.
What is Smart Bidding?
Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
Things to know when you change your Google Merchant Center feed
Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
A cautionary tale of under-tracking conversion value
Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
Using device bid modifiers and dayparting in your Google Shopping campaigns
Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!
Targeting search terms in Google Shopping campaigns
If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
The Google Smart Shopping ‘trap’ with A/B testing
As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
When to use Google Smart Shopping
Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.
Or take a look at more of our resources below: