Performance Max vs Bidnamic
Read more >Check out how Bidnamic's technology platform compares to Google's latest automation, Performance Max.
Should I advertize low-value products on Google Shopping?
Read more >How your gateway products can grow your AOV and profitability
2023 Google Shopping Trends Report
Read more >Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now
How the switch to Performance Max affected Google text ads
Read more >Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more
What you need to know about Google’s Performance Max campaigns
Read more >Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
A cautionary tale of under-tracking conversion value
Read more >Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
What is Smart Bidding?
Read more >Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?