Feed optimization

Using device bid modifiers and dayparting in your Google Shopping campaigns

Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!

What is a Google Shopping Feed?

Google Shopping Feeds - What are they? Let us explain what a Google Shopping Feed is, as well as the difference between the Merchant Centre and AdWords. Are Google Shopping Feeds critical to your success on the channel?

Using multiple Comparison Shopping Services (CSS)

Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.

How to set up a supplemental feed: A Merchant Center guide

What is a supplemental feed, and why do I need one? Learn how to set one up in this step-by-step guide.

How to add a feed rule: a Merchant Center guide

Editing attributes for each product is time-consuming: learn how to apply feed rules to your entire inventory at once.

Adding star ratings to your Google Ads

Star ratings are a great way of attracting attention from shoppers and strengthening your brand.