Conversions

What is the ideal Google Shopping budget?

Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.

Should I advertize low-value products on Google Shopping?

How your gateway products can grow your AOV and profitability

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

What is Smart Bidding?

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

Is your revenue tracking correct on Google Shopping?

Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.

How does stock availability affect conversion rate?

How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.

Making the most of high intent searches on Black Friday

Taking advantage of an increase in high intent searches over Black Friday could be hugely beneficial for your business.

How website speed affects your conversion rates

Your website loading speed could be hindering your conversion rates. We conducted some of our own research and found that for every second the site loads faster, the conversion rate improves by 17%.