1. Product Titles Don't Match How Pet Owners Search
Searches for pet products are unique in their searches with detail, and specificity of uses, and aren’t always in clear categories like clothing for humans or tech products. Pet owners search for things like “escape-proof dog harness,” “grain-free puppy kibble,” “indestructible cat rope toy,” and “sensitive stomach wet food.” These are long, natural, descriptive queries that reveal intent (and maybe some mishaps with their pets).
When product titles are too short, too generic, or missing core descriptors like breed type, size, flavour, or purpose (like “indestructible by even the sharpest claws”), Google can’t connect the product to the searches that matter most. Even a strong product that does great in-store, loses ground simply because the language doesn't match the customer’s intent.
In pet retail, relevance is visibility. And incomplete titles instantly weaken that connection.
2. Missing Product Attributes for Pet Breeds, Sizes, Flavours and Variants
A product that’s perfect for a “small senior spaniel” is completely irrelevant for a “large breed puppy,” and Google relies heavily on attributes to understand these differences. A lot more diverse than shopping for humans!
When key attributes are missing or inconsistent (say size, flavour, breed suitability, age range, materials, or variant details), Google pushes product ads onto broader, less intent-aligned auctions. CPCs rise, conversion quality drops, and the product becomes far less competitive. Even if it’s a great product!
This is where so much long-tail revenue is lost: not because the products are poor sellers, but because they never get a chance to appear in the right auctions.
3. Slow or Inaccurate Stock Updates of Pet Products
Pet products have a tendency to move quickly. A best-selling toy can sell out within days; supplements and treats are replenished constantly; and word of mouth or the right influencer can mean a product moves FAST. When stock levels don’t update promptly, two problems occur: Google either stops showing your products prematurely, or wastes spend on orders you can’t fulfil.
Both erode trust in your account health. And once Google flags your data as unreliable, every product pays the price and even the best performers can slip down in performance.
4. Duplicate of Conflicting SKUs That Confuse Google
Pet product feeds are notorious for complex variant structures. Many brands carry multiple sizes of the same bed but for different animals, several flavours of the same food, bundles alongside singles for perishables, and updated packaging that might not match older listings.
When the product feed contains duplicates or incomplete variants, Google struggles to understand which product should appear where. It often chooses the least competitive one, or worse, shows nothing at all. This is where we often find hidden revenue: in the products Google simply can’t interpret.
5. Missing the Seasonal Gifting Search Boom
Pet gifting is huge. Owners and gift-givers search for stockings, advent calendars, novelty toys, gift sets under $20, warming beds, and themed accessories. These queries move fast, and they don’t behave like standard product searches for human presents.
If your feed isn’t enriched with seasonal attributes, themes, and context, Google misses these spikes entirely. Your products remain “everyday items” instead of matching fast-growing seasonal intent. This is one of the biggest performance gaps we see every November and December.
Why You Can't Fix These Ad Issues Manually
Even the most capable marketing team can't realistically keep hundreds of attributes updated and optimized while also tracking price changes, stock levels, new variants, and seasonal intent shifts.
Manual updates lead to lag, lag leads to lost visibility, and lost visibility leads to lost revenue and most brands don’t even realise where they went wrong.
How Bidnamic Can Help Your Pet Brand
We’ve built our solution around a simple truth: pet product feeds need constant optimization, not occasional fixes.
Our approach combines two strengths:
- Automation that continuously enriches, updates, and repairs your feed at scale
- Human expertise that interprets product strategy, understands seasonality, and prioritises the items that matter most (and how pet owners search!)
This combination consistently uncovers hidden revenue across the long-tail, giving pet brands a stronger, more predictable stream of conversions throughout the year.
