Bidnamic’s automated high-intent bidding helped increase ROAS by 44%
Cox Motor Parts is based in the North West of England, and since its beginnings in 2010 has provided genuine Honda parts with brilliant customer service. As previous winners of the Honda Dealer of the Year Award, Cox Motor Parts has become a go-to for car enthusiasts and mechanics alike.
Knowing that a lot of their customers are either in a garage working on a customer’s car or repairing a car themselves, Cox Motor Parts offers next-day delivery in the UK, providing a reliable and trustworthy service.
Cox Motor Parts had been managing their Google Shopping campaigns in-house. With all of the day-to-day tasks of car parts trading, they were struggling to find the time needed to allocate to the channel to make it as profitable as possible.
The client needed an automated solution that would set bids based on an individual SKU level, allowing them to get the best visibility on the carousel for the best CPC.
I’ve worked with Bidnamic since 2019 and appreciate the time they’ve saved our business with their technology. I have a great relationship with the team and continuously see improvements in performance.
Bidnamic’s machine learning platform is fully automated and responds in real-time to fluctuations in search traffic. By setting bids for each SKU in our clients’ catalogue, we can make sure Shopping ads appear for the right target audience at the right time, improving conversion rate and profitability.
Since our technology is fully automated, the time-consuming aspect of bid management is taken away, leaving our clients with more time to spend on other parts of their business.
Coupling our automation capabilities with our human touch approach, clients have regular meetings to discuss performance and what can be done to improve further.
Cox Motor Parts’ main issue was allocating time to Google Shopping while improving profitability. With our technology, conversions have increased by 56% and revenue by 47%. Thanks to our automated bidding approach, the client could focus on their business while our technology worked away in the background to improve campaign performance.
Visibility has increased with an 11% rise in clicks, and CPA decreased by 24%. We managed to improve visibility on Google Shopping while saving our client money which can then be reallocated to other parts of the business.
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