What is the ideal Google Shopping budget?
Read more >Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
When to use Google Smart Shopping
Read more >Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.
Google Shopping: agency or automated platform?
Read more >What's the best Google Shopping management option for your business?
The risks of changing your Google Shopping management provider
Read more >Changing your Google Shopping management provider can feel risky - we've got you.
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
Video: Google Smart Shopping vs Bidnamic | What's the difference?
Read more >What's the difference between Smart Shopping and Bidnamic? Dr Kraatz explains