Smart Shopping

What is the ideal Google Shopping budget?

Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

The Google Smart Shopping ‘trap’ with A/B testing

As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?

When to use Google Smart Shopping

Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.

Google Shopping: agency or automated platform?

What's the best Google Shopping management option for your business?

The risks of changing your Google Shopping management provider

Changing your Google Shopping management provider can feel risky - we've got you.

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!

How to use custom labels in Google Shopping campaigns

How can custom labels in Google Shopping optimise your ad campaigns?

Video: Google Smart Shopping vs Bidnamic | What's the difference?

What's the difference between Smart Shopping and Bidnamic? Dr Kraatz explains