Google Ads

The shortcomings of Google Analytics 4 conversion tracking and how to fix them

How to set up and manage assets for a Performance Max campaign

Attribution models on Google Ads and GA4: which is right for you?

What are they? How do I choose the best one for me? Read the tell-all guide here

Testing a hybrid Performance Max approach

Can I use Bidnamic for Shopping and PMax for everything else? Ethan explores

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

What is the ideal Google Shopping budget?

Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.

All about the price competitiveness report in Google Merchant Center

Understand the competition's pricing strategy to better inform your own and dominate your industry

How the switch to Performance Max affected Google text ads

Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more

How enhanced conversions on Google Ads help boost tracking accuracy

This feature uses first-party data to help boost conversion tracking on Google Ads: find out more