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The shortcomings of Google Analytics 4 conversion tracking and how to fix them
How to set up and manage assets for a Performance Max campaign
Attribution models on Google Ads and GA4: which is right for you?
What are they? How do I choose the best one for me? Read the tell-all guide here
Testing a hybrid Performance Max approach
Can I use Bidnamic for Shopping and PMax for everything else? Ethan explores
How to use customer retention data to improve customer acquisition
Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
What is the ideal Google Shopping budget?
Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
All about the price competitiveness report in Google Merchant Center
Understand the competition's pricing strategy to better inform your own and dominate your industry
How the switch to Performance Max affected Google text ads
Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more
How enhanced conversions on Google Ads help boost tracking accuracy
This feature uses first-party data to help boost conversion tracking on Google Ads: find out more
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