Data

Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.

Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?

Changing your Google Shopping management provider can feel risky - we've got you.

As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising