How to maximize online sales this holiday season
Read more >Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.
How to use customer retention data to improve customer acquisition
Read more >Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
2023 Google Shopping Trends Report
Read more >Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now
How does a CSS affect your performance on Google Shopping?
Read more >What is CSS and how could it help my Google Shopping performance? Data Analyst Jak reveals all.
A cautionary tale of under-tracking conversion value
Read more >Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
What is Smart Bidding?
Read more >Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
Things to know when you change your Google Merchant Center feed
Read more >Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
Targeting search terms in Google Shopping campaigns
Read more >If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?