Video: Migrating from Performance Max to Bidnamic's technology
Posted on February 5, 2023
| 1 minute read
Resources > Video: Migrating from Performance Max to Bidnamic's technology
In this video, Ingvar talks you through how Bidnamic migrates your Performance Max campaigns to Bidnamic's technology.
"Bidnamic works alongside Performance Max, helping your Shopping ads outrank your competitors.
In this video, I'll talk you through how we migrate your Performance Max campaigns to integrate with Bidnamic's technology, so you can take back control of your Google Shopping data. First, we begin by identifying revenue-driving products for the products with low visibility. This is often very skewed.
We often see that 90% of revenue comes from the top 10% of products. We then transition the worst performers and low visibility products to build up valuable search term data over a few weeks and months. This ensures that the majority of revenue remains steady while growing the opportunity on the vast majority of the inventory left behind until now.
Our machine learning solution then begins to work to achieve the target return on ad spend by calculating appropriate bids for each product and search term. As more products and revenue are driven through the Bidnamic campaigns, the value of Performance Max reduces and you take back control of your Google Shopping campaigns."