Machine learning

What is Smart Bidding?

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

Utilizing Performance Max alongside Bidnamic campaigns

Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximize visibility

How to stop irrelevant ad clicks using purchase intent

Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.

Targeting search terms in Google Shopping campaigns

If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!

Video: What to expect when you're onboarding with Bidnamic

Meet the people you'll be working very closely with on your Google Shopping journey.