Google Shopping FAQs

How to claim a URL in Shopify: A Google Merchant Center guide

It’s not uncommon for clients to ask about claiming a Shopify URL in the Google Merchant Centre. So I’ve come up with a step-by-step guide to verifying your ecommerce store!

How does a CSS affect your performance on Google Shopping?

What is CSS and how could it help my Google Shopping performance? Data Analyst Jak reveals all.

What is Smart Bidding?

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

How to stop irrelevant ad clicks using purchase intent

Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.

The Google Smart Shopping ‘trap’ with A/B testing

As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?

Which retailers shouldn’t use Google Shopping?

Find out if Google Shopping is the right move for your business.

How to structure Google Shopping campaigns

There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.

What is a Google Shopping campaign?

Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.

What is a Google Shopping Feed?

Google Shopping Feeds - What are they? Let us explain what a Google Shopping Feed is, as well as the difference between the Merchant Centre and AdWords. Are Google Shopping Feeds critical to your success on the channel?