+157% Impression share
Read More »
Shaving Time improves impressions share and revenue with granular SKU-level bidding
We started working with Bidnamic and saw a 3x ROAS within our second month and cornered 70% visibility of the online market for our category. We couldn’t be happier with the results.
The challenge
Working alongside their agency MuteSix, Spongellé wanted Bidnamic to help them grow their visibility. Their unique products needed to dominate the shopping carousel, while maintaining a profitable ROAS.
To expand their brand further, Spongellé needed a solution that would allow them to be visible on multiple PPC channels. Spongellé partnered with Bidnamic during a time of economic change, when many retailers faced uncertain futures. Spongellé needed assurance that Bidnamic would be able to increase its Google Shopping performance without risking ad budgets.
The solution
Bidnamic implemented a strategy that uses our machine learning combined with our targeted search term function to enable Spongellé to bid on a granular level, and also to use dynamic bidding on different purchase intent search terms to gain greater visibility.
The results
Since joining Bidnamic, Spongellé has seen extremely positive year-on-year growth in all areas of Google Shopping: their ROAS has increased by 167%, revenue has increased by 243%, while reducing their average CPC by 23%.
Spongellé is now looking at expanding to even more regions. Bidnamic has shown them what is possible by combining machine learning with human thinking: our Client Success team has weekly calls with the Spongellé team to discuss how the campaigns are progressing and we also keep them up-to-date with the ever-changing Google search algorithm and Google Shopping features.
Book a call with one of our Google Shopping specialists