Attribution models on Google Ads and GA4: which is right for you?
Read more >What are they? How do I choose the best one for me? Read the tell-all guide here
How to use customer retention data to improve customer acquisition
Read more >Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
Referral exclusions in Google Analytics 4 and how to apply them
Read more >Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic
How to migrate from Universal Analytics to Google Analytics 4
Read more >With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4
Is your revenue tracking correct on Google Shopping?
Read more >Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!