Cost per click (CPC)

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

The Ultimate Guide to Google Shopping in 2023

Looking to get started with Google Shopping? Our extensive guide will tell you all you need to know.

Using multiple Comparison Shopping Services (CSS)

Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.