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A GTIN is a ‘Global Trade Item Number’ – It’s an internationally known unique identifier for a product. When a GTIN is available, it will show next to the barcode on your product’s packaging. Submitting GTIN’s in your product data will help Google classify and display your products.

They’re 5 different types of GTIN’s, they vary in length depending on which type of product and where they will be sold.

UPC (North America) 12-digit number
EAN (Europe)  13-digit Number
JAN (Japan)  8 or 13-digit number
ISBN (for books) 13-digit number
ITF-14 (for multipacks) 14-digit number

Be aware not all products have a GTIN. If you can’t find the GTIN, you can contact the product manufacturer to ask for it.

To learn more about Google Shopping, book a call with us today.

Laura Burton

Laura Burton

Laura is a Google Shopping specialist, who works in our marketing team. She writes content for Bidnamic as well as ensuring the team has everything they need to help our clients.