What is Smart Bidding?
Read more >Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
Is your revenue tracking correct on Google Shopping?
Read more >Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.
What’s Love (Island) got to do with it?
Read more >More than you might think. Find out what the show of the summer and Google Shopping have in common.
How pricing decisions impact business for retailers
Read more >Product pricing can heavily impact click-through and conversion data. Here's how to work out how you should be pricing your items online.
Four really valuable things you can do with search data
Read more >Of course, market research is nothing new, but search data insights will remain perennially significant. How do you benefit from yours?
How does stock availability affect conversion rate?
Read more >How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?