---
title: Performance Max vs Smart Shopping | Bidnamic US
description: Google Performance Max campaigns have now replaced Smart Shopping as of Q3 2022. Find out about what makes Performance Max different.
image: https://www.bidnamic.com/hubfs/pmax%20v%20smart%20shopping%20featured.jpg
---

 English - United States

# Performance Max vs Smart Shopping

[Home](https://www.bidnamic.com/en-us/) > [Performance Max](https://www.bidnamic.com/en-us/performance-max) > Performance Max vs Smart Shopping

Google has retired Smart Shopping campaigns and has replaced them with Performance Max campaigns. [Get up-to-date information on Performance Max here](https://www.bidnamic.com/en-us/performance-max).

## What is a Performance Max campaign?

Performance Max is a goal-based campaign that allows advertisers to show their ads across the entire Google Network, which includes Search, Display, Discovery, Gmail, and YouTube.

In comparison to other campaigns, Performance Max automates targeting and the delivery of the campaign based on the assets provided by the advertiser. <https://www.bidnamic.com/performance-max>

[Take a deeper look into Performance Max](https://www.bidnamic.com/en-us/performance-max), or [get started with Performance Max campaigns](https://www.bidnamic.com/en-us/performance-max/getting-started)

## What’s the impact of Performance Max on Smart Shopping campaigns?

Google’s Performance Max will be replacing all Smart Shopping campaigns by the end of Q3 2022, and preexisting Smart Shopping campaigns will automatically be upgraded. Historical data will still be available from upgraded Smart Shopping campaigns.

Most of the existing options available with Smart Shopping campaigns will stay the same, as well as some upgrades, such as more automation insights and ad inventory across the Google Network.

## Compare bid management options

When it comes to Google Shopping management, there are a few options available.

[![Table showing different Google Shopping management options ](https://www.bidnamic.com/hs-fs/hubfs/Bidnamic_May_2021/Images/BID_16_fashion_InternalAssets.png?width=700&name=BID_16_fashion_InternalAssets.png)](https://www.bidnamic.com/hubfs/Bidnamic_May_2021/Images/BID_16_fashion_InternalAssets.png)

[• Take a look at how Bidnamic’s technology compares to Performance Max campaigns](https://www.bidnamic.com/en-us/performance-max/pmax-vs-bidnamic)  
[• Considering using a Google Shopping agency to manage your campaigns?](https://www.bidnamic.com/en-us/google-shopping-agency-vs-bidnamic)  
[• Read about the differences between Smart Shopping and Bidnamic](https://www.bidnamic.com/en-us/smart-shopping-vs-bidnamic)

Book a demo to see if you can improve your Google Shopping performance

[![Book a demo](https://no-cache.hubspot.com/cta/default/4181173/7ce2fc0b-e512-4b38-8b7a-79c9dd2264e5.png)](https://cta-redirect.hubspot.com/cta/redirect/4181173/7ce2fc0b-e512-4b38-8b7a-79c9dd2264e5)

Want to learn more about Google Smart Shopping?

[ Read more ](https://www.bidnamic.com/en-us/google-smart-shopping-everything-you-need-to-know)

## Google Shopping best practices and insights

Follow us on the channels where you are.

<https://twitter.com/bidnamic>     <https://www.youtube.com/channel/UC2AChE8JAVtZYataBQ_GLLA/videos>      <https://www.instagram.com/bidnamic/>      <https://www.linkedin.com/company/bidnamic/> <https://www.facebook.com/bidnamic/>

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Or take a look at more of our resources below:

[Google Shopping best practices ](https://www.bidnamic.com/en-us/resources/tag/google-shopping-best-practices) [Ecommerce best practices ](https://www.bidnamic.com/en-us/resources/tag/ecommerce-best-practices) [Merchant Center optimization ](https://www.bidnamic.com/en-us/resources/tag/merchant-center-optimization) [Website tracking and optimization ](https://www.bidnamic.com/en-us/resources/tag/website-tracking-and-optimization) [Paid search for Shopify ](https://www.bidnamic.com/en-us/resources/tag/paid-search-for-shopify) [Insights and Reports ](https://www.bidnamic.com/en-us/guides) [Monthly Impressions Index ](https://www.bidnamic.com/en-us/impressions-index) [Benchmark your performance ](https://www.bidnamic.com/en-us/performance-calculator) [Case studies ](https://www.bidnamic.com/en-us/case-studies)

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