Google has retired Smart Shopping campaigns and has replaced them with Performance Max campaigns. Get up-to-date information on Performance Max here.
Performance Max is a goal-based campaign that allows advertisers to show their ads across the entire Google Network, which includes Search, Display, Discovery, Gmail, and YouTube.
Google’s Performance Max will be replacing all Smart Shopping campaigns by the end of Q3 2022, and preexisting Smart Shopping campaigns will automatically be upgraded. Historical data will still be available from upgraded Smart Shopping campaigns.
Most of the existing options available with Smart Shopping campaigns will stay the same, as well as some upgrades, such as more automation insights and ad inventory across the Google Network.
When it comes to Google Shopping management, there are a few options available.
• Take a look at how Bidnamic’s technology compares to Performance Max campaigns
• Considering using a Google Shopping agency to manage your campaigns?
• Read about the differences between Smart Shopping and Bidnamic