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Bidnamic's service or Google's?
How Bidnamic's service eclipses Google's
Discover more about the Merchant Center
On top of our AI technology, our Client Success Team can help you to optimize other parts of your business to influence your performance on Google Shopping. For instance, our specialists can help you to better understand the Merchant Center and highlight areas that may need some more attention to detail.
Slight changes in your Merchant Center feed can have a real impact on your performance as a whole, so it's understandable if you find Google's suite of tools overwhelming. Our Client Success Managers get to know Google's different services and offer one-to-one workshops to help you understand the tools better.
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All of your data, whenever you need it
Unlike Google's automated campaigns, we offer total data access. Whether it's in a call with your Client Success Manager or through the dashboard available in your Google Data Studio, you have access to everything: from an overall account view down to the granular data of your campaigns. Why is this a big deal?
Having access to all of your data, including search term data, can help inform other areas of your online presence like SEO, social ads, and other marketplaces like Amazon and Etsy. And knowing what search terms your target audience use can help you stock more of the products that interest them.
Our team also offer recommendations on clients' inventory based on performance, giving your campaigns an edge over your competition. Overall, this provides you with more guidance than Google's automated bid management solutions.
Benchmarking
With our extensive database of clients on Google Shopping, we can provide up-to-date benchmarking with other retailers in your industry. Not only can this help both ourselves and our clients to better understand what targets to aim for, but we can provide more tailored advice around strategy: in and outside of Google Shopping. For retailers relying on Google's free tool, this insight isn't provided.
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A human touch
Our technology doesn't run itself: our large team of engineers and developers work hard to manage and improve our technology to keep it up and running. On top of that, we assign Data Analysts to client accounts so that the same Analyst will always oversee the same accounts, and become familiar with their performance. Understandably, if you run your campaigns without third-party help, you run the risk of errors in your account going undiagnosed and untreated.
Our Client Success Managers are on hand whenever our clients need them, offering strategy meetings to help our clients understand the ins and outs of their performance on Google Shopping, as well as learn more about Google's tools. We think it's best to keep our clients up-to-date and in the know, which is why our weekly calls are so important in ensuring each client gets the best out of Google Shopping.
Our team are specialists in what they do. In your weekly calls, not only do you receive insights and advice, but you have the opportunity to share your own learnings and prepare for upcoming sales together. No one knows your business better than you, so we'll never leave you on the sidelines. Growth and profitability are the results of working together with a common goal. Remember, you're not working with an AI-robot-thing, you're working with a real human team.
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Speak with one of our Google Shopping experts about how Bidnamic can help you achieve better results.
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